MyRegistry.com drives incremental revenue by turning one customer into multiple buyers during high-intent life events.

Instead of a single transaction, a registry generates:

• Multiple purchases from friends and family

• Higher-value items added to curated lists

• Repeat visits as gifts are purchased over time

Importantly, this is net new revenue, not just a shift in existing demand. Registries bring in additional purchasers who would not have otherwise shopped your store.

They also act as a powerful customer acquisition channel.

When a customer shares a registry, friends and family visit the retailer’s site to purchase gifts. This can lead to:

• More new customers

• Higher-intent traffic

• More full-price purchases

• Increased product discovery

• Repeat visits as gifts are purchased over time

Registries also act as a customer acquisition channel because each shared registry introduces the retailer’s products to new shoppers through a trusted personal recommendation.